The O Collection
The “O Collection” is a tribute to the olive tree, one of the oldest trees known for its healing qualities.
The first chapter in the story of “The O Collection” begins with Eyza, an extra virgin olive oil extracted from Memecik olive trees in the Cezairli olive groves of Milas, Turkey. This high-quality olive oil is obtained from an early harvest and cold-pressed, using ancient pressing techniques.
May and Cana, owners of this brand, truly believe that the consumption of extra virgin olive oil should become a key component of a healthy lifestyle, ranging from food and cooking to beauty and health.
As STUDIO DIFFUSO, we synergistically took care of the image of this project, from the logo and the label design (by me), the bottle (Astrid luglio), the project management (Federica Casella) up to the website (Anna Magni).
The logo is designed to recall in its simplicity the fluid matter of oil through the letter “O.”
“O” of “Oil”, “Organic”, O” as a circular flow in which the elements of olive tree, earth and oil compose a sensory and holistic scenario thanks to the digital collage technique.
The result is a premium and truly natural product that is born from the earth and arrives on the table.